- American Giant is pretty good for their pullover hoodies. They'll wear out at the cuffs first, but I've kept a single hoody in use for like five years with some repair stitching.
- Standard Issue makes good waffle knit shirts. They'll last a few years depending on how often you wash them.
- Duluth Trading makes some good cotton shirts and boxers. Quality has declined slightly, but they're the best plain cotton shirts and boxers I've found so far.
- Big John makes denim jeans on old Levi looms. They even use cotton stitching.
- Carhartt makes some okay dressy dungarees. Their work pants are worthless these days though (in my experience). They've been pivoting to lifestyle for a few years now.
- Filson in my opinion has declined, but they're still pretty good. The socks are great, but they're overpriced.
(Only posting this because I've struggled finding decent clothes myself and it's hard to tell what's good when you're shopping online)
Carhartt are the most durable clothes I own. Whatever Levi’s did, their jeans went from lasting years to literal months before they would rip. Had the same 3 pairs of Carhartt work pants for half a decade with no end in sight.
Maybe something changed between 2020 and 2025, shrug
Before they went public, the trick with Levi's was to basically shop with two things in mind: price point, and finish. I personally stick to non-stretch 501s. If you were sorting price low to high, you were buying low quality 501s. If you sorted price high to low, there were a bunch of "fashion" 501s at the top of the list, but when you got a pair of expensive 501s in "rigid" or some other simple wash, that was where the quality was. They used to publish the weight of the denim on the product detail page. Bonus points if they're Shrink to Fit.
Pre-IPO they'd also do much more experimentation. I have a pair of 501s made of Dyneema that I have been abusing for about a decade, and only just this month has one pocket needed to be repaired. I wish I'd bought multiple of these, but I got it on a blowout sale.
Post-IPO, there was more branding hierarchy: Levi's Vintage Clothing, Made & Crafted, Premium, and then everything else.
It looks like it's a little different now, but I haven't had to buy a new pair of 501s in several years. There are still quality jeans to be had from Levi's, but you have to spend more and avoid gimmicks.
I think this around the time they shifted production outside the USA (memory is hazy). If you see a "helmets to hardhats" decal on the inside of your pants on the pocket lining, they're US production.
I've switched to Bailey's "Wild Ass" brand of denim work pants for my physical laboring needs, but you have to wear them with logging suspenders.
I will have to try these Baileys though, how do they fit?
You can buy Levi's at $30 at Walmart, $40 at Costco, $80 at a Levi's store, or $100 at Nordstrom.
How Levi's Sells the Same Jeans at Different Prices | Levi's 505 Teardown | Industry Secrets
It's my understanding that this is the case. I could be wrong; I hope to be.
The rest (mostly stretchy but some normal ‘washed’ duck) are imported and the quality is traded for fashion/lifestyle
While looking at the brand might be a good heuristic to rely on in the short term, the temptation is too high for vendors to take advantage of their brand power to offload cheaper fabrics for higher margins, I'm looking at you H&M and UNIQLO ...
They either had to dramatically increase the price or lower the quality of their stock. It is pretty obvious which choice they made. You get what you pay for.
They do have some polyester crap, but they are better than most at having 100% cotton options.
As you've said, you really can't judge by the brand.
Some of these exist now in the form of (maybe) physical store (or online-only) plus youtube personality, of course.
You can still get high quality or at the very least 100% Cotton clothes there but you'll have to seek them out and they know people will pay a premium for them so they tend to be 2x or more the price of the popular Airism t shirts for example.
I did give up entirely on trying to find outerwear there that was at least roughly >80% organic materials like cotton or wool which was probably my biggest disappointment. You can find nice basics with good quality fabrics at many brands. But Uniqlo 10 years ago was my favorite for wintertime because they're one of the few that had affordable coats and outerwear that made use of real wool + down with good quality lining, excellent heat-tech jackets that used a great blend of breathable fabric + artificial ones to keep you warm but not sweating. I've worn an Uniqlo duffel coat, peacoat, and several jackets every year for the better part of a decade and they still hold up excellent besides some pilling on the coats that I haven't fixed yet.
They don't even really seem to carry proper coats anymore in their stores nor decent jackets, everything seems like the cheap polyester fleeces and puffer coats that everyone else has.
Canada - Anian (https://anianmfg.com/) for wool products. - Reigning Champ (https://reigningchamp.com/) for cotton tees.
Portugal - La Paz (https://lapaz.pt/) - Isto (https://isto.pt/) - Portugese Flannel (https://www.portugueseflannel.com/)
I also like this site No Man Walks Alone to find quality brands. It is about learning how to spot quality though in stitching and fabrics. Wish there was more educational materials out there on this.
my own recommendation is spend some money, and look at tags. I shop at JCrew and higher end fashion companies, but still check material and care labels.