I wouldn't consider there to be any notable effort in making thread build on target platforms in C relative to normal effort levels in C, but it's objectively more work than `std::thread::spawn(move || { ... });`.
Despite benefits, I don't actually think the memory safety really plays a role in the usage rate of parallelism. Case in point, Go has no implicit memory safety with both races and atomicity issues being easy to make, and yet relies much heavier on concurrency (with a parallelism degree managed by the runtime) with much less consideration than Rust. After all, `go f()` is even easier.
(As a personal anecdote, I've probably run into more concurrency-related heisenbugs in Go than I ever did in C, with C heisenbugs more commonly being memory mismanagement in single-threaded code with complex object lifetimes/ownership structures...)