I came so close to getting our app off of Google Maps a few months ago, we'd be saving literally thousands a month. But the "look" of the map from open street map, map tiler, etc was deemed too different and the team was scared it would negatively impact our users. The Maps API is definitely getting worse, and the pricing setup seems like it was cooked up by someone from Microsoft. Also Maplibre and its various wrappers are so much nicer to work it.