I don't think 'creative' denigrates regular coders precisely because the term IS from the Advertising industry where there is a clear delineation between "creative", "sales" and "business". [1]

Ad Agencies/VFX Companies/Design Firms tend to have a "Creative Director" [2] where a Creative Coder would report to and up until recently, their roles would not exist in traditional consumer/enterprise web companies.

Put another way, it's still blurry if someone in such a role would report to an Engineering Director or a Creative Director at a company that had both groups.

[1] https://www.google.com/search?q=ad+agency+org+structure [2] http://en.wikipedia.org/wiki/Creative_director