Yes, outreach before investing in packaging. It’s not that outreach is bad but that packaging was crumbling.
> CPython core developer Paul Moore described his involvement in the
> packaging community and said: “it’s struggling under the weight of its own
> popularity … the individuals involved are doing their best under what are
> frankly near-impossible conditions.”
> Moore questioned whether the fact that so many businesses now depend on
> Python and PyPI meant that “maybe a purely volunteer basis simply can’t
> work any more,” though he hoped this is not the case.> The PSF would not be fulfilling their mission if they only funded packaging until packaging was "solved" (whatever that might mean) and only then did they fund outreach.
They did the opposite. So they still didn't fulfill it, to the extent that Mozilla, ChanZuck, and astral felt compelled to step in.