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Comment by kurishutofu | Hacker News Reader

When was the last time Apple made some significant update to its professional desktop apps?

Logic Pro gets regular updates. I believe most of it is AI driven nonsense but they are making changes. Flashback capture was a nice fairly recent addition and surprising this wasn't implemented sooner. There are also regular bug fixes and performance improvements. I can't speak for the other apps.

https://support.apple.com/en-afri/109503

Forget that. TikTokers are the revenue stream now.

TikTokers ("influencers" in general) don't do their editing or any part of their "production pipeline" on computers, kids are doing the full thing via smartphones nowadays. Blew my mind initially too, as I always did "serious work" at a computer and never the phone, but seems they're managing it somehow.

They often start there, some stay there, some graduate to an iPad, but a a lot of the higher end creators absolutely edit in desktops or laptops (usually MacBooks)

My old job dealt with this quite a lot as they were our target market, so I got some up close views of how for example, creators like MrBeast go about their editing (well the employees anyway)

Though I did note a lot of creators that do graduate to more robust software basically go from lightweight editor via Canva -> iMovie or equivalent -> professional software e.g. FCPX or Premiere

Yeah, that matches what I've seen too, bigger productions adopting a more traditional pipeline, while "influencers" or whatever they're called today, kind of stick with the tools they've learned, until they "graduate" as they expand the team and bring in actual professionals.

They use CapCut which is free and on the web and Google Docs.

To them what Apple just announced is trash.

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