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Apple ultimately developed their own map application specifically because Google was unwilling to remove the Google logo from the Google Maps app, no matter the price.

It'll absolutely be interesting to see if "Google" or "Gemini" appear anywhere in the new Siri UI.

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As someone who hasn’t used Google Search in several years, I will be upset and less inclined to use the AI if it’s kicking me out to Google search result pages to show results. This is what I fear. Some of this already happens with Siri and Apple Intelligence today. I’m sure Google would love to see even more of it, to serve up ads and take advantage of their new revenue streams in agentic shopping.

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