1. Holding your attention fixed on an action eventually causes you to do that action. E.g. try relaxing and imagining all the little motions and then the final state of making a fist. Your hand will, after a few seconds, move of its own accord and make a fist.
2. The second part of willpower is to tolerate distractions and difficulties. James's phrase is "I will have it even so". E.g.:
"Do the dishes"
"But the water is cold"
"I will have it even so"
"But there are so many"
"I will have it even so"
"But there's an interesting article on HN"
"I will have it even so"
Your mileage may vary (I'd certainly be interested in hearing back), but personally I've been using this technique to do a number of unappealing but necessary tasks without too much of a feeling of effort.
Regarding the article, I would propose that there are two kinds of willpower. One is "tyrannical", where you simply force yourself to do something; this feels like it requires effort, and is depletable. The other is more "persuasive", using techniques similar to the one described above; it requires more preliminary thought, but reduces or eliminates the feeling of effort and is thus not depletable.