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Is the data stored on the card, or on the player? My guess is that each card just holds an id?

It's just an id. But the audio is stored on the yoto itself for offline play.

And second the blank/customizable cards, that's what 80% of our cards are and my daughter loves helping track down and extract content. Biggest hits for her have been Roald Dahl and random science stuff.

Roald Dahl has been great for the whole family, we do a lot of driving and listen to them in the car. We are very picky about the narrator's voice. Best so far have been The Witches (Miranda Richardson), Matilda (Kate Winslet) and the BFG (David Walliams - I don't like him personally but he is a great reader). Charlie and the Chocolate Factory was a disappointment, the narrator garbles and throws away the lines.

Also David Tennant reading the How To Train Your Dragon series. He is a superb reader with an amazing range. Before he hit the big time with Dr Who he did a lot of radio.

We've also had family members record stories and I've put them onto cards. We gave my son a dictaphone to record his own stuff. He would do great long sagas of mayhem and battle, but he's lost interest in recent months.

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