Well, they may be the only party able to do that. While Google and its herd of OEMs play catch up, MS is actually trying to think different...
No offense, but unless this device blows the doors off in reviews (in battery life and usability) this thing is DOA. The Pro version might have better luck with the enterprise, but no reasonable person is going to buy an RT tablet that can't run desktop apps and lacks the ecosystem that Apple has.
One example: http://youtu.be/AxE_Im20UZM
Another example: http://www.youtube.com/watch?v=tX9KG369evA#t=10m34s
Yet another: http://www.youtube.com/watch?v=8Wf_PqPi2tw
Now, I'm not saying that those examples are better than products from iOS or WinRT ecosystem, but you can hardly say that there's no innovation.
In the meantime, the mainstream Android tablets (Fire, Nexus, Galaxy Tabs) are actually "me too" devices, lagging visibly behind the iPad.
Disclosure: I'm a happy Android user, both phone and tablet.