There's certainly an overlap between the crowd working on AI (since it's the current hype) and the crowd finding this sort of hyped up advertisement speak impressive.

It's pretty obvious that embeddings are not enough (and you need hybrid search or similar) for people who understand how they work. And yet there had been a flood of chat UIs in 2024 which are basically embed + cosine similarity, all having 10k+ stars. Now it seems to have slowed down.

All is because the taste for careermaxxing outweighs the taste for rigor in our industry. It's very sad.