Verily, the last UI redesign that was based on honest research and watching real users act was WinXP.
Verily, the last UI redesign that was based on honest research and watching real users act was WinXP.
In a word, it's hubris. It's not care about the user, it's not even care about market domination or setting a fashion trend; both have been flunked. It looks like somebody's ego needed an affirmation, or someone's grip on corporate power needed a demonstration. It's a bad, bad sign of a deadly corporate disease.
Considering how Vision Pro rollout and the AI development went, I’m having doubts about Apple adapt to an AI world, e.g., fundamentally rethinking what hardware means if you no longer need to interact with a screen or hardware in a similar fashion anymore, i.e., keyboard and GUI manipulation.
So then they're left with a conundrum: do they adjust the 19x19 region on a per-window basis, depending on the per-window corner radius, or do they stick with one standard drag region? Probably it should be the former, but that comes with its own set of issues.
But is Google better? Not really, they killed a lot of good products like Reader.
But is Facebook better? Not really, Cambridge Analytica and Metaverse and .. facebook products are disposable.
But I think these Apple UX bugs are misdiagnosed. Yes they are atrocious. But think about how atrocious and non-representative and non-competitive Apple’s testing population is.
But nobody from likely hundreds of people inside Apple involved in the project was able to effect a change towards sanity. I'm afraid many just didn't feel like speaking.
The circular self-congratulation of DEI introduces an intimidation factor where the objective and scientific truth is inherently no longer the basis for decision making because there are multiple layers of a kind of aristocratic privilege that cannot be questioned, let alone criticized, because critique of their actions equals critique of their divinity, i.e., becomes heresy.
So we end up with this point where no one pointed out the increasingly ridiculous reductions of the emperor’s clothes, only ever cheering on with positive affirmations, to the point that everyone’s intimidated to even point out the emperor is walking around stark naked.
I could see how a combination of the DEI intimidation tactics with the advent of AI, the hash economic factors, and general desire to not rock the personal benefit boat could have resulted in institutional paralysis.
Is there anyone with a force of personality left at Apple? Ultimately, this is on Cook as the Chief Executive Officer poorly executing. It really makes you wonder if the leadership doesn’t actually use any of their own company’s products. How do you not notice these glitches immediately like everyone else if you are using them? I could see Cook not having even regularly used an iPhone or actively interacted with any Apple product himself in years as his real life Siris around him do every single thing for him every day all day, besides maybe giving him briefs on screens that happen to be iPhones and iPads. At that level you actively have to make choices to remain connected to the ground. I doubt Cook finds being grounded comes easy.
You say DEI then describe brown nosing. That's a thing that happens in any org.
In DEI type con jobs, it is just administered by an odd and even contradictory hodgepodge of people/identities who are hijacking different characteristics, or more accurately, maybe manipulating characteristics differently.
Where brown nosing also manipulates things like flattery, currying favor, narcissistic positioning and sabotage; DEI manipulates things more like sympathy, graciousness, generosity, and empathy. At the same time is also employs psychological and emotional coping mechanisms, like gratuitous pride and affirmation, while also making heavy use of rather harmful personality traits like shaming, blaming, blame shifting, cooption, purloining, appropriation, and emotionally abuses people generally.
It's all very common and typical of extreme and malignant narcissism, including the put on, fake self-congratulation you often see the DEI type crowd engaging in where they lay on the affirmation of equality and equity so heavily that it usually just highlights the contradiction with reality most people experience.