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As someone else noted, Amazon sent a cease and desist letter when someone tried more-or-less the same thing on them (https://www.aboutamazon.com/news/company-news/amazon-perplex...), so it's absolutely a double standard, yes.

But that doesn't answer the question of what rights vendors actually have here (much less what rights they should have).

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The fact that Amazon even allows vendors to request de-listing (and the fact that Amazon does it promptly) would suggest that Amazon's lawyers have recommended that they do this (and that it's likely for a good reason).

We, as non-lawyers, may never know. But they obviously know something... Enough to spook them.

copyright on pictures, text descriptions, use of their brand names?

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