Yeah, seems like there’s a big fight brewing over losing the status quo of having control of how humans interact with stuff, as agents come along and make it so we don’t need to wind our way through the digital ad mazes they’ve constructed to do things.

But the incumbents who don’t want to allow this seem destined to lose, this is a tsunami coming, where this is just obviously how things will be done in the future once performance is good enough, and any group who tries to force customers into the old way is just not going to succeed for one reason or another. This is just how the market is shifting.