Claiming to conform to a more specific product or process standard would be more specific fraud.
But in general though "military grade" is a red flag for shitty marketing.
Example: pop tarts are military grade! [1]
Though their commercial packaging is likely not.
https://www.dla.mil/Portals/104/Documents/TroopSupport/Subsi...
That said military spec stuff is actually generally a good sign that something is of higher quality than random off the shelf garbage but only if you know there's a specific spec you want it to work with. And most of the time you aren't even necessarily looking for a MIL-STD (standard) but rather a MIL-PRF (performance rating/spec).
So like if something is "MIL-SPEC" run. But if you see say a spool of fiber that is "MIL-STD-1678 compliant" and more importantly "MIL-PRF-49291 compliant" and "MIL-PRF-85054 compliant", that's probably a really good sign that it'll do its job. The former PRF documenting perf requirements for the fiber itself and the latter PRF the cabling/sheath's corrosion and deterioration resistance.
It's the military so odds are it'll probably cost extra for that and it'll still kinda suck but it'll suck in exactly the way they promised.
Nothing sucks more than having the engine crap out, 150Km offshore, because your fuel injection system got corroded.
https://en.wikipedia.org/wiki/United_States_Military_Standar...
It's just a weak pander to people's weak egos. Freedumb, if you will.
On the other hand, when a product is designed and manufactured to sell to a military, it's going to be expensive, and that extra cost isn't going to quality or capability, it's going to compliance. You're more than likely paying extra to get something using some old and outdated technology, that includes paperwork to prove that it's only built using the approved old and outdated technology.
Common mass produced products manufacturers have incentives to not mess-up too badly: recalls or warranties on such scales are a nightmare.
With military contracts, its a paid maintenance opportunity.
This
In the military, military grade is a synonym for crap
Is one supposed to send it back for a refund and order the much thinner, less-durable cable? Or is perhaps the landscape not as black-and-white as your "this is automatically snake-oil"?
Anyone who thinks the triggers listed as MIL-SPEC from, say, Geissele here:
https://geissele.com/triggers.html
aren't totally fine is out of his mind. They're amazing triggers, widely used and loved.
And they don't say which specs its passing (at least not on the main page): it's just MIL-SPEC.
As a sidenote my very best laptop passes https://en.wikipedia.org/wiki/MIL-STD-810 but most people will just say it's "military grade" or "MIL-SPEC".
Guess what? Its screen never broke overnight like the one of my MacBook M1 Air did (the infamous "bendgate").
I can bend my LG Gram's screen and it's keeps working fine. I can let it drop. Friend who sold it to me stepped on it when he woke up once.
There's a very big difference between saying: "There are shady vendors" and saying "Military specs do not exists and it's impossible for consumers to buy items passing military specifications".
Yes, there are dishonest vendors.
Yes, military specs do exist.
And, yes, it's possible for consumers to buy products passing (and even surpassing) actual military specs.
"Military grade" is generally shit. It's built down to a price, manufactured the cheapest possible way, so they can get the lowest possible tender submitted. Bonus prize if the manufacturer is owned by either someone already in government, or with close ties to someone in government.
The only "military grade" devices I own are some woefully unsuccessful radios, which failed in the market because they were actually good - easy to use, reliable, and easy to repair - which made them about 5% more expensive than the cheapest option which was made by a company part-owned by the government and part-owned by someone who donates heavily to the Conservatives.
Military grade snake oil?
When I see "military grade" I assume overpriced $30,000 hammer