Ask HN: What's Your Brand Strategy

Yesterday an article that I wrote on branding was submitted to HN. It was commented on as "misguided." The article states that the only strategy a startup should pursue is a master branding strategy where the product/service is the same as the company name. The other option is to use a sub-brand strategy where the company name is not reflected in the product name.

Which of these strategies are you using for your startup?