I agree it's a bit silly, but I think a lot of people don't really care about quality so long as they can watch it. I guess that'd also explain how Netflix gets away with such low bitrates for even the "high quality" versions of content.
- 15% PC
- 10% Smartphone
- 5% Tablets
- 70% TVs
In terms of viewing hours https://www.statista.com/chart/13191/netflix-usage-by-device.... So definitely most viewing on TV, but still something like 1/3 of households with TVs don't have a 4k TV at all (as of 2025) in the first place. Hard to definitively say more since Netflix & others don't seem to publish the numbers often.
I'd love to find out I'm wildly wrong though and have a bunch of people willing to push Netflix to have higher quality content... but so many people don't even seem to pay for the premium plan with 4k (anecdotally, Netflix doesn't seem to publish numbers on that) that I'm not holding my breath as I sit here with UHD Blu-Ray quality instead :D. It seems like most people just want something quick to turn on in the background than something to really sit down and bask in every detail of.