The ideal is an app that gets you as close to Pix [1], UPI [2], and SEPA [3] as you can for low or no cost value movement on instant payment rails [4].
[1] https://en.wikipedia.org/wiki/Pix_(payment_system)
[2] https://en.wikipedia.org/wiki/Unified_Payments_Interface
it's definitely an interesting perspective as a consumer
Now, with regards to your specific inquiry, your unsophisticated consumer probably cares more about points and cash back. How do you disincentivize that? As a merchant, you offer free instant payment options and surcharge the customer to use more expensive payment rails (credit cards, for example). At least in the US, we're on our way in that regard (Walmart is offering pay by bank using instant payment rails to avoid billions in interchange costs [2]).
You might find this latest CFPB report helpful [3], as well as this McKinsey report on payments [4] for further reading. I'd also recommend the Fintech Takes mailing list [5].
[1] FedNow Service will raise transaction limit to $10 million to meet increased demand, unlocking higher-value use cases - https://www.frbservices.org/news/fed360/issues/091625/fednow... - September 16th, 2025
[2] Walmart Plans Instant Bank Payments, Cutting Out Card Networks - https://news.ycombinator.com/item?id=41593450 - September 2024
[3] CFPB: The Consumer Credit Card Market Report to Congress - https://web.archive.org/web/20250601000000*/https://files.co... - December 2025
[4] The 2025 McKinsey Global Payments Report: Competing systems, contested outcomes - https://www.mckinsey.com/industries/financial-services/our-i... - September 26th, 2025
https://sbecouncil.org/2024/07/01/the-cost-of-cash/
People also spend more when using credit cards where it is a net benefit to merchants.