This app (like any consumer social app) needs to first solve the cold start problem: make it useful for a single user, layer the social on top.
Instagram had photo filters; Strava had activity stats. What could this have?
Instagram had photo filters; Strava had activity stats. What could this have?
Like what is the highest rated/longest Wikipedia article in the area.
Or maybe what's the 3 top radio stations and a link to them.
There is plenty of local content that Google does not surface