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What's your background? Are you a programmer? Maybe check this out: http://katemats.com/what-every-programmer-should-know-about-...

I bookmarked your link. looks good and long :-)

I am not programmer, only Web App owner. I have people that code for me and now that the site is finished and about to release i would like to know what steps should i take.

Great beginner resource for SEO:

http://www.seomoz.org/beginners-guide-to-seo

Thorough keyword research. Focus on quality not quantity. Maybe decide on one particular phrase you want to rank for first.

Ask HN: Steps for first SEO