And I actually think Google needs to pay more attention to AI ethics ... but it's a publically traded company and the incentives are all wrong -- i.e. it's going to do whatever it needs to do keep up with the competition, similar to what happened with Google+ (perceived competition from Facebook)
The only real question is if anyone deems them worth listening to.
Their problem domain is pretty niche and they're pretty technical on it so I don't doubt their traction is mostly academics.
Morality is not there to be useful, right or wrong in moral sense are normative categories not utilitarian ones.
But what you possibly may mean is really AI ethics self-regulation by large tech corporation does not work. (If that was your intended statement, I'd agree.)
But in any case, it's a stain on an overwise exceptionally brilliant career with wonderful software engineering achievements.
I wonder if they ever wondered if they'd do it again?
So Jeff wanted the team to modify an existing publication to fit the PR spin on AI, the ethics team refused, and Jeff dissolved the team?
https://www.technologyreview.com/2020/12/04/1013294/google-a...