The biggest is FOMO. So many orgs have a principle-agent problem where execs are buying AI for their whole org, regardless of value. This is easier revenue than nickle-and-diming individuals.
The second factor is the circular tech economy. Everyone knows everyone, everyone is buying from everyone, it's the same dollar changing hands back and forth.
Finally, AI coding should be able to produce concrete value. If an AI makes code that compiles and solves a problem it should have some value. By comparison, if your product is _writing_, AI writing is kind of bullshit.