Kafka Inc

Reminds me Borges' story "Borges and I" - the public and the private persona.

https://www.themarginalian.org/2016/09/06/borges-and-i/

> The other one, the one called Borges, is the one things happen to. I walk through the streets of Buenos Aires and stop for a moment, perhaps mechanically now, to look at the arch of an entrance hall and the grillwork on the gate; I know of Borges from the mail and see his name on a list of professors or in a biographical dictionary. I like hourglasses, maps, eighteenth-century typography, the taste of coffee and the prose of Stevenson; he shares these preferences, but in a vain way that turns them into the attributes of an actor.

(The author not the message broker.)

It's fully how Max Brod saved Kafka's work by ignoring his dying wish and prague repaid him by turning Kafka into a hummus cafe.