They only care about their problems and treat their computers like an appliance. They don't care if it takes 10 seconds or 20 seconds.
They don't even care if it has ads, popups, and junk. They are used to bloatware and will gladly open their wallets if the tool is helping them get by.
It's an unfortunately reality but there it is, software is about money and solving problems. Unless you are working on a mission critical system that affects people's health or financial data, none of those matter much.