Ask HN: Employee benefits/perks as a recruitment tool

We are a small startup that is currently looking for a developer, locally. We are not having much luck and had a review of our recruitment process today where we decided that we need to "sell" our company better.

Right now our ads simply state that we offer a competitive wage, room for growth and a health/dental benefits package, but given the calibre of people we want to attract, I would think that people would expect those things at a bare minimum.

What are some other things that a small IT startup can do/offer to "attract" better talent?