Who told you that names are supposed to be short and distinctive? Security Situation is a pretty damn good name if you're starting a security company. Impressing the web 2.0 fanboys with misspellings makes your company look illiterate to everyone else. If you're simply going after those fanboys (or girls) as you target audience then that is fine but considering how many people are web 2.0ers and how many regular people there are, when starting a company I'm probably going to go after the far bigger market.