It isn't hard to see, tbh. Think about the controls in a Tesla from a few years ago. They had physical controls for drive selection, turn signals, cruise control/TACC, cruise control distances, volume, next and previous track, seat controls, and manual overrides for the automatic wipers. The things that were used a little less were on the touch screen, with automation attempting to mitigate the downsides of this. This largely consisted of climate, manual overrides for the automatic headlights, and things like suspension settings.
So, what has VW made better here? Well, they have physical controls for turn signals, drive selection, volume, next and previous track, etc. They appear to use the touch screen for much of the climate control and entertainment settings, including appearing to retain the much maligned touch settings for seat heaters.
I'm not convinced that this is better. By contrast, my Nissan has driving settings like lane centering and seat heater controls on physical buttons... right next to my left knee where they are nearly inaccessible while driving.
TBH, the whole debate around this needs to be recentered around actual ergonomics and less around touch vs physical.