Going Live On Google Play: A How-To Guide For Android Developers

Very shallow guide, IMO.

There is much more to do in order to do a successful launch, such as:

  - Pick a good name
  - Choose the right keywords and structure for the description
  - Analyze your competitors and pick your keywords accordingly (head-to-head confrontation? Or better target your own subniche?)
  - Prepare appealing screenshots
  - Make sure the logos and other promotional images look professional (a hundred bucks from a good designer can go a long way)
  - Set up a coming soon page and try to grab e-mail addresses (way before launch, of course)
  - Prepare the docs and templates to eventually outsource the customer support (and even the development)
  - Maybe buy some ads
  - Do cross-promotion from your other apps
  - Maybe set up some partnership for cross-promotion (if it's your first app)

There's also a lot to say about trade-offs for launching soon versus having an appealing MVP product, about targeted marketing, usability, ...

"It’s important to test on every device you can get your hands on and make sure to test across a variety of screen sizes, OSes, makes and models. We’ve listed six devices in the checklist as a good starting point."

I sure don't see this list of six devices anywhere.

This is advertorial for App Annie.

The line between content and ads is getting extremely gray.

I think the point of the article is to channel subscribers for the author's "App Annie" service.

Appreciate the share. Thank you.