Rust is pushed on the internet
In my mind at least there's a decent risk Rust is going to end up like the next Haskell, its benefits other than safety are not that clear and many of those features can and have been replicated in other languages.
In my mind, the thing that makes rust and zig nice are that they put modern language features in a systems language. Non-nullable pointers and match expressions in a language that runs as fast as C? Yes please.
I love rust, but I personally doubt rust will ever be anywhere near as popular as Python, go, JavaScript and C#. It’s just so complex and difficult to learn. But its niche is pretty clear to me: I see it as a tool for writing beautiful, correct, memory safe, performant systems code. I used to love C. But between zig, rust and Odin, I can’t see myself ever using it again. C is just so much less productive and less pleasant to use than more modern languages.