There's a great market out there willing to buy B-movie space ships, but if EVs are going to be the default (and I think they are) they're going to have to get over the toys and start shipping cars.
The 2026 Leaf, which is based on the same platform, is pretty good in this regard too.
A Mazda 3 has been my daily driver for the past decade and I really wanted to like the Mazda CX90 PHEV when I was buying a larger vehicle last year. It was pretty difficult to justify the CX90 PHEV, though. It gets 42 km of range on an 18 kWh battery (2.4 km/kWh). For comparison, the EV9 I ended up purchasing gets 450 km of range on a 100 kWh battery (4.5 km/kWh).
Don't get me wrong. The CX90 PHEV is still the most efficient CX90 by a wide margin. I had seriously considered buying one, but the efficiency was a deal-breaker. I don't love the giant touch screen on the EV9, but I can live with it. If I couldn't, I would have gone with the Ioniq 9 for more physical controls.
It didn't save the Lightning from being canceled, but at least they pumped out a hundred thousand of them or so before turning tail and giving the market to GM.