There's a chance that this could work if it actually changes behaviour in personal finance, because thats the main game. Even some billionaires are not so smart about their money but they make stupid money decisions but they can afford those.

if a coach can remind me why I said I wanted to save for that trip while I’m tempted to blow $300 on shoes, that’s actual behavior change but it has to avoid being judgemental but still be strict about goals.

seems super cool, would love to try