Not a "gotcha"
There's obviously a massive difference between using sockpuppet accounts to:
* Influence perception on a social media platform as a 3rd party
vs.
* Put content on a social media platform that users are looking for so they return to the platform
It doesn't matter who shares a story with you on social media if the goal is to entertain, but it does matter if the goal is to get you to do something [spend money on their courses]