I think I'm not understanding what you're trying to say. Maybe it's that small wins for large number of individuals outweighs large losses for small numbers of individual?
My take on this is that it's early in the conversation to downplay these wins as small (after all, why do people die of starvation today? Not shortages or money: distribution, which is a keystone problem for Amazon).
I also hope we will think of improving commerce as a moral issue. Assuming that it boils down to worthless materialism or Mammon is not a fair picture.