How does this work over time?
Do you have to keep submitting this every month as they recollect your info from databases in other states?
Seems great in concept but I am skeptical this will change much.
Data doesn't respect state lines.
Do you have to keep submitting this every month as they recollect your info from databases in other states?
Seems great in concept but I am skeptical this will change much.
Data doesn't respect state lines.
I'm also skeptical it will have any real effect. The law requires them to process deletion requests at a 45 day interval:
> Data brokers are required to process deletion requests at least once every 45 days beginning August 1, 2026.
But what if Broker A (based in CA) has a contract with Broker B, who doesn't do business in CA, to sync data once a day. Now Broker A will have your data on 44 out of 45 days and still be fully compliant with the law. Furthermore, it's not difficult to figure out when that 45 day interval comes up, so I would expect customers to figure that out and time their purchases accordingly.
They could store a normalised, hashed version of your data and use it to filter any incoming datasets. But, of course, why would they?
Every single financial institution relies on these data-brokers. U-haul needs data brokers to be able to verify your driver's license, the TSA needs data brokers to let you on a flight without an ID. There are simply countless of reasons for why you wouldn't want to break this system for people who haven't opted in for breakage.
Not unique to a person
> email address, phone number
Also often not unique to a person, although email addresses probably tend to have much longer lifespans as identifiers than phone numbers.
If the idea is to have a true opt-out system, it's really really difficult to implement given how these systems work.
If you look at the data provided by services like accurint, you'll frequently see the same SSNs used for decades by multiple different individuals, often with IDs from different states with the same name and DoB despite obviously being different people. With how the system works in the US, it can often be impossible for anyone to determine which physical person the SSN was actually originally assigned to.
Same obviously applies to other identifiers you suggested, but even the seemingly good ones are not very good at uniquely identifying people.
It's not like brokers wait around for you to sign up for something new.
Old data is resold, merged with new data, mixed, stolen, discovered, reformatted... etc...
Your actions of course do have an impact, but does changing your behavior prevent the outcome of your data being collected?
Not even close.
Some of the brokers do offer an easy removal process and will handle your request right away, but then your record will reappear after some amount of time, obviously purchased from another broker.
I would not be surprised to discover that these individual brokers are, in fact, owned by the same entity and they merely exchange records periodically.
This is the reason that I choose to use Optery. They have the bandwidth and tools to chase my records on my behalf, for as long as I pay them.
If I ever stumble upon such an obvious oversight/loophole, I find it's best to not immediately stop, but to ask: "How do they intend to solve this?"
In this case, the first part of the terms of use solves your conundrum:
> By submitting a deletion request through DROP, you consent to disclosure of your personal information to data brokers for purposes of processing your deletion request pursuant to Civil Code section 1798.99.80 et seq. unless or until you cancel your deletion request. Additionally, you acknowledge that data brokers receiving your deletion request will delete any non-exempt "personal information," as defined in Civil Code section 1798.140(v), which pertains to you and was collected from third parties or from you in a non-"first party" capacity (i.e., through an interaction where you did not intend or expect to interact with the data broker).