This article completely ignores the concept of mindshare. Which equates to how many people are thinking about a product, and thus how many people are more likely to buy that product someday. In 2010 Nokia's mindshare was slim to none and slim was heading out of town. He tries to make it sound like Nokia was doing well then but it may have been doing well in the moment, but we all know what the derivative was.

My opinion: Nokia is fine. They have a good business strategy in their new smartphone pillar that I strongly believe will work. Why? Because it's a two pronged strategy. They're selling performant inexpensive smartphone like the Lumia 510 in the developing world that will be retailing for $150 (off contract!). While they're doing this to increase their marketshare, they're making high end 'hero' devices like the Lumia 920 that will ship in the developed world and increase mindshare. Its unrealistic to expect a 'breakthrough' in western markets because many customers are entrenched into certain ecosystems and are difficult to move. That said, mindshare is easier to get, and if you can convince people that your stuff is cool, you can start to slowly nibble away at the western markets. Nokia is fine. Elop is fine. I'm tired of all of this doomsday predicting crap.