I was taken aback by the cookie preferences opt-out on Rotten Tomatoes - there is a marketing opt out button but then some text explains that to really opt out you also have to fill out a form on some other page, with your email address, etc.
My cynicism with this stuff is at an all time high. I had to give my phone number and email address to make a restaurant reservation online last week, I just about lost it. We didn’t even need one, but my dad was freaking out about it. I’m much rather wait 5 minutes than give up my personal info for something so silly. I tagged the email I gave with the restaurant name, so I can kill it if they’re scumbags.