Neither does it force a new memory model on you, nor does it try to be C++. The killer feature for me is the full ABI compatibility. The fact that I no longer have to write bindings and can just mix C3 files into my existing C build system reduces the friction to near zero.
Kudos to the maintainer for sticking to the evolution, not revolution vision. If you are looking for a weekend language to learn that doesn't require resetting your brain but feels more modern than C99, I highly recommend giving this a shot. Great work by the team.