Edit: Ok, that's a little snarky. Apologies. I think everyone's a bit tired of job postings that appeal to a false sense of ego. Can we call this position something factual, like "dev lead"?
PPS: In other thoughts, how does this affect resumes? Can you actually put "Co-founder, ClickPass" on your CV? What happens when your next potential employer asks about it?
Her: "What was it like starting a new company?"
You: "Well, actually, um ...."