How does whatever microsoft is doing to windows line up with that?
It's just a different way to say "you're the product, not the customer" if you look at the statement from a neutral perspective - the whale being the actual customer, who changes all the time depending on what Microsoft MBAs think might have the highest potential value they can extract.
Who's the "whale" in this context? Windows users who subscribe to copilot? Enterprise? Advertisers?
So consumers are mostly ignored, except as a testbed to shove AI and ads.
The only positive is all the interest in Linux and software optimization though.