Expand Your Definition of Content Marketing to Achieve More

ginzametrics.com

Great post! Content marketing has always been a difficult one for me, since I would rather spend my time either writing code or talking to potential customers. Content strategy was the most important factor in high user acquisition or growth for most successful SaaS companies. I really liked the ladder of content types and the advice around starting small.

Glad to hear it! I think it's difficult for a lot of people, at companies large and small.

Startups, in my opinion and us included, need to get better at separating marketing, lead gen and actual sales. It all starts with understanding where demand comes from. Based on the research I've read, for SaaS companies, about 65% of the demand comes from marketing activities.

Content marketing forms the basis of these activities, so figuring out how to really make it scale, regardless of the size or stage of the company, is critical.

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