It is very confident in producing first output. Confidence works on lot of people. And then well there is lot of demand for good enough looking content. Be it email, easy answer or art. Or translation.

I can actually see value in AI generated content with stuff that is already considered low value. Slap a image on your spam post. Hell, just write that spam post. Do that enough time and you might make more than you spend in time and money.

Seems like on net for individuals doing this there is some value on it.

It does work for people at a good enough level that woukd have needed an expensive professional in the past.