This is what made it feel fake to me. Even the most naive startups don't discuss these kinds of details with the dev team (or sometimes even the senior management) because it's not relevant to getting the work done. This alleged business is likely much larger and naturally siloed. Intent is not a success criteria, and things are always subject to change so why bake it into the code? Sounds like a terrible idea.
What would make way more sense is asking the dev team to expose configuration and stats. Dashboards are not suspicious because they are genuinely useful to the entire business, not just some evil inner group trying to squeeze a few percent.