Knowing the tech industry it sounds entirely plausible. I'm surprised people think this is news.
That's not exactly what they said. They said normal orders get artificially delayed and priority deliver orders get sent right away. They were clear that the real issue is that priority only exists because they actively made normal orders worse (I'd guess they actually took a few months of slowly backing off normal order time to get customers accustomed to the extra wait).
Facebook, dating apps, etc all do similar things with affinities and desperation to boost engagement.
The pearl clutching is just cope from people who haven't yet internalized that our industry encourages and glorifies deploying scummy practices at a huge scale.