1. Frequency: The more I see ads for something, the more of a scam / less value I believe it to be.
2. Channel: Anything on YouTube or social media is 100% unequivocally a huge scam. To the point where if I think a product is legit or worthwhile, and I happen to see it on YouTube, I will change my mind and not even consider purchasing it.
3. Algorithmic vs. word of mouth: Anything I see that is obviously algorithmically fed to me (like recommendations, "you might like" and "featured" products) increases the scamminess / decreases the value.
It's too bad that legit small businesses trying to crack into a market are collateral damage, and I feel for them, but the ad pond is full of scum and if you're legit and you dive into it, you're going to get scum all over you.
How do we find what's worth buying then? Word of mouth, trying things in stores, reviews where they buy the products and are not given them.
I've blocked ads from my online experience for 20 years now, and I don't watch broadcast TV or radio, I live in a small town so I don't see much visual advertising. I feel like I'm at close to ad free as you can be in our ad saturated world. I don't feel that much is different between myself and our neighbours except that their house is full of shite they buy and throw out. None of it qol improving things. And we still have lots of material things, it's not like I spend no money. I guess my point is: what is the actual point of all this advertising anyway if you could remove it and not much changes. Make the world better, give us back our attention by default, we'll still buy stuff!
This has the same answer as when people ask "How do we find dating prospects without the internet?". Same way we did before the internet was a thing ;)
Take any of the images from an Instagram ad. Someone, somewhere, did (probably) build or design the product being sold (a lot come from Kickstarter and may have never launched), but if you search you'll find hundreds or more scams riding on that coattails who will hope to collect and fuck off with your money before IG shuts them down (if they ever do).
And why did you remove the option on returns to say "I think this is counterfeit"? etc. etc.
Full willful head in the sand.
Anything electric/electronic like that, now, I only order from places like Adorama or B&H or the manufacturer. And then actual "higher" end ones like Anker, etc.
"We're just a marketplace". I really need to revisit leaving Amazon as a resolution.