We need to start holding executives accountable for things going on in their companies, and go as far as holding board members, and if its an external company then hold them accountable as well, and their board members. Just go all the way on accountability to the point where it becomes hard to mess around because someone will freak out. I wonder how many "save my skin" whistleblowers we will see at the executive level if everyone at the top of a company can be held liable for stuff like this, that goes on for over a decade. Its pretty obvious Facebook KNOWS there's fraud, but they willfully do nothing, harming consumers everywhere.

What you would see is firms divesting from companies that do this to save their own skins too, so funds would dry up if they don't remediate it.