But I am still curious as to who has the time to engineer with them? Is it just "hobbyists" or do some academics derive useful work out from pursuing them?
The excessive search for "useful work" is one of the bigger problem of academia today. Even the most practical research usually doesn't look useful at the beginning, and pursuing things that seem immediately applicable to real-world problems can be a form of premature optimization. Not to say we shouldn't pursue the "practicality" route at all, but today most research seems to be optimized for short-term money generation and/or fame.
Anyway, cellular automata are a separate research field, and I'm pretty sure that some of those game-of-life engineers are academics who are doing this as research because it's fun/interesting. And hail to them, because those hobbyst-scientists create tools that enterpreneurs can forge progress with.