This is in contrast to saying that before the social web people used the web individually, looking up information by themselves but not interacting socially about the web.
This is in contrast to saying that before the social web people used the web individually, looking up information by themselves but not interacting socially about the web.
And are you really saying that before web forums, all the way back in the very beginning of the web people weren't being social on the web by sharing links through email? Remember, email is the true killer app of the internet, the web is just a nice-to-have. :)
Yahoo!, AIM, IRC, whatever came before phpBB, Delphi Forums, ICQ, even Livejournal.
These things were pretty common, not just among geeks. I chatted with a 60+ year old grandma I worked with at a department store on ICQ in '98 & '99. All my buddies had AIM, yes, the non-geek buddies.
I know a carpenter active on a carpentry forum in the 1998-2002 era.
And we were in rural Idaho.
The point is not that people were not social on the web before. The point is that many, many more people are social on the web now, and that it's becoming an assumption of society. And from what I have witnessed, this is clearly a result of social networking sites.
It was an assumption of general online society in the 90s, as near as I can remember.
At least provide some data to back up your claims.