In fact he had his main residence in Switzerland and was filthy rich which is a bit of a hard swallow especially in Sweden, a country still very much affected by the "Law of Jante".

https://en.wikipedia.org/wiki/Law_of_Jante

A reporter that was doing a documentary about his wealth asked him once directly when stepping out of his old Volvo and Kamprad kinda lost it; it was a big kerfuffle at the time on the telly.

For those paying attention it was really revealing about the true nature of the man (let me add he was a young Nazi back in the day).

Most people came to his defense like the red-blooded capitalist gentleman commenting above about Buffet being a 100% American.

The older generation still swallow the farce hook, line and sinker. For the rest of us it's pretty clear it was a well thought-out facade to placate the plebeians to sell more cheap furniture.