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I've been involved in building a multitude of saas apps and very few of them had any unique functionality. I'm not sure many of those companies cared about the uniqueness of their code.

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SAP or Salesforce can do anything. Or you can write custom code for a fraction of the price for small/medium sized businesses.

Obviously, they care about the uniqueness of the code if they are one-offs.

My thought is that many of them thought their products were one-offs but were actually not in practice.

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