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Yeah, for them, it doesn't matter. As long as they get paid and nobody important complains, it will stay business as usual.

Why does 230 protect advertising? I get that it protects platforms for the speech made by users on their platform, but why does 230 protect advertising that the company chooses to accept/run?

I don't know, I don't see why it would protect retail on Amazon either, or apps, none of that stuff is "user generated" they are contractually-bound business partners with verified identities, payments back-and-forth etc. Big difference between that and someone shitposting on Reddit, which ironically gets moderated better than any of them.

I thought section 230 only protected against civil liability, not criminal.

They built a meta-scam, on top of other scams.

It’s a scam made of scams!